The Friends of Cooch’s Bridge Historic Site has unveiled its new logo. The image will be featured on letterhead, promotional materials, and more.
The logo features the Christina River flowing under Cooch’s Bridge and the organization’s name, displayed in the same font as the old Cooch rail station sign. The river is represented in a stylized version comprising three stripes, standing for the past, present, and future of the historic site.
“The river connects all the people who have lived, worked, fought, and died here—and connects the property to the local community and the region,” said executive committee member Elizabeth Homsey.
Advisory panel member Dr. Melva Ware added, “The river in our logo shows a stream from the past that helps provide our understanding of today.”
The board of directors was intentional in choosing the river and bridge as its icons.
“The river is the most lasting feature of the land,” said president Vince Watchorn.
“It is the connector across time and space. When our board talked about visual icons, the river stood out as something that encompassed all elements of the site. It gave sustenance to the indigenous people who occupied the space thousands of years ago, provided power to drive the industry that made the Cooch family prosperous in the 18th and 19th centuries, was the geographical obstacle that forced a Revolutionary War battle to occur here, and was worked and diverted by African Americans, enslaved and free, whose contributions are still visible today.”
The logo nods to the Revolutionary War Battle of Cooch’s Bridge with its shape, which mimics a military medal ribbon.
The visual design is a modernized woodblock style, evoking vintage art deco travel posters, and its colors make it unmistakably Delawarean.
The bridge icon shows the arc and architectural features of the actual 1924 Cooch’s Bridge, whose predecessor was the focal point of the famous Revolutionary War battle fought on the site. The bridge is also central to the important transportation history to be explored at the site.
Watchorn added, “The river is always flowing, always moving forward, just like our group plans to be.”